A Few Favorite Links Building Tactics

This is a guest post by Neil Jones

Links has become an addiction, well for me at least, and like any addiction you always want more, you want try new tricks to get you more links, you want to know what others are doing to get their links, it never ends. So I thought I put together a list of my favorite link building and why I use them.

I guess most of these types of posts begin with the old favorites, article submissions, blog comments, directory submissions and I guess you know the rest, but for this article I want to look at some different types of link building. I won’t go into great detail, but hopefully instead I’ll give you just enough information to spark your interest to do a little more research.

Guest posts: by far my favorite and one of the reasons I’m writing this post. Depending on what niche you are in it can be hard to find good sites to get your guest posts on to, but that’s an obstacle you may face in many niches. What really attracts me to guest posting is the fact that it’s one of the cleanest forms of link building. Google can never slap you for building links with guest posts and as long as the site stays around you should have a pretty valuable link with the anchor text of your choice.

Directories: this is maybe a little different to what you have probably read about, instead of submitting your link to every directory you come across why not do things a little differently. Make a short MP3 of your sites content and submit that to the many podcast directories. You could do the same with any type of software, screensaver, PDF or any other tool. There are a few restrictions with this method so it’s wise to do a little research first. Also this method probably isn’t the wisest way to spend your working day as the link juice is usually pretty poor, but everything can be outsourced pretty easily and these types of directories can be a great way to fuzz up your link graph and make it harder for your competition to figure out where your links are coming from.

Sponsorships and Charities: another neat way to build links, a little costly though, offering a donation to a local charity not only makes you look like a model citizen, but a lot of the pages you can get your link on can have a pretty decent page rank and there’s a good chance you have the page to yourself. If you are using this tactic be upfront with the charity and that if you do allow a link back, you can then justify with expense with your boss.

With the exception of maybe guest posting which has taken off in the past year, most of the tried and trusted forms of link building are still effective now. The reason is simple, because they work, submitting to directories isn’t the most glamorous form of building links, but it works and there is great saying that says if something isn’t broke don’t fixed it.

If you like to dabble in the more shady forms of link building you will have come across tactics like wheels, link pyramids and link pushing. There are plenty more of these tactics have come and gone, they will work for a while, but in the end, once Google figures out what you are up to then they can do more harm than good to your site. So for me it is best to stick with what works. It’s always good to try these tactics, but I always find myself back to the old reliables.

This was a guest post by Neil Jones of eMobileScan, one of the UK’s leading online retailers to the Data capture industry, a barcode scanner specialist who offer one of the largest ranges in the UK including the Symbol LS2208

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